Meta Paid Social
Referencing the famous handshake meme, we wanted to show how Discover RTBs come together for better banking.
Meta Paid Social
Ever wonder why people look so happy in stock photos? Maybe it's because they're banking with Discover.
Capitalizing on memes the use bootleg stock images still with the watermark, we worked our way into Reddit feeds and increased eCPA by 56% compared to baseline.
Reddit Paid Social
No one has time to read about all the ways Discover can save you money.
We leaned into the Reddit culture of commenting "TL;DR" (To long; didn't read) when something is unbearable and tried to make our content a little more palatable.
