My team and I were asked to boost the awareness, understanding and attendence of the Strategic Communication Career Fest.
Before our campaign, many students were unaware the 4 Career Fest events were connected and anxious about the job searching process.
To address this, we emphasized progress and a clear path to their dream job with a fun and whimsical campaign filled with familiar MU landmarks and characters.
My Contribution (Art Director):
Concepting, branding, 8-bit art, pitch to client, deck creation
My team and I were asked to boost the awareness, understanding and attendence of the Strategic Communication Career Fest.
Before our campaign, many students were unaware the 4 Career Fest events were connected and anxious about the job searching process.
To address this, we emphasized progress and a clear path to their dream job with a fun and whimsical campaign filled with familiar MU landmarks and characters.
I painted + animated every pixel from scratch.
Silver Student Addy Winner
Integrated Campaign
Crush career questions at a Q&A event with MU alumni.
Level up your portfolio and resume with a 1v1 workshop with industry alum.
Break the ice with some laid back gameplay with industry recruiters.
Students will create key connections to unlock their careers.
